Project Overview
Roles:
UX Researcher
Visual Designer
Time to Complete:
10 Days
Team:
Lindsey Messenger
Dominique Carlucci
Jordan Shackelford
Client :
General Assembly
UX Immersive
The Problem
Lonely Planet wants to build a digital product to inspire young travelers who feel isolated, bored, and overworked.
The Brief
Lonely Planet is a website designed to inspire and inform aspiring travelers. Their goal is to build a kinder, more inclusive, and open-minded world. However, due to the Covid-19 pandemic, Lonely Planet noticed decreased interaction among young travelers. Despite the strength of their brand with young travelers. Lonely Planet's business has shrunk significantly.
The Solution
Our goal was to design a companion app that would allow users to find information and inspiration to travel again. The app aims to inspire and inform users to travel through visual content.
Research Outcomes
Where do you find activities when you travel?
63%
Youtube
42%
Blogs
42%
Travel Planning Sites
31%
Research Outcomes
Where do you find activities when you travel?
63%
Youtube
42%
Blogs
42%
Travel Planning Sites
31%
Research Outcomes
Where do you find activities when you travel?
Youtube
Blogs
Travel Planning Sites
63%
42%
42%
31%
When not traveling where do you find inspiration?
Friends/Family
Social Media
TV/Film
79%
74%
53%
42%
What is your preferred style of travel?
With Family/Friends
Solo Travel
Organized Group Trips
Other
68%
47%
31%
5%
How do you plan trip activities when you travel?
Go with the flow
Organized Itinerary
Wish-List
Other
74%
47%
42%
5%
How do you prefer to interact with people?
Phone calls
Text
Video calls
Social Media
79%
63%
42%
26%
Business Quotes
"Our goal is to help more people from more backgrounds experience the joy of exploration. Because we believe this builds a kinder, more inclusive, more open-minded world."
"We know travel has social, economic, and environmental consequences. We must equip travelers with the knowledge to make informed choices about their impact, and inspire them to travel with generosity."
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"We pursue a vision of the world in which all are welcome. We believe travel can help foster the connection and understanding that makes meaningful moments possible."
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Key Findings
No Money, More Problems
Many users find it difficult to travel due to a lack of funds. They feel like they have a hard time budgeting for trips.
Visual Content
Many users find travel inspiration through different forms of social media that have a steady flow of visual content. Instagram was the most used platform for travel inspiration with Youtube and blogs following close behind.
Don't Have the Time
Users find it difficult to travel due to a lack of time. They struggle to plan a trip around a hectic work schedule and busy social life.
Let's Meet...
Thor
"The Wanderer"
Age: 25
Location: Portland, Oregon
Occupation: Semi-Pro- Surfer/ Digital Nomad
Status: Single
Thor is a 25-year-old Digital Nomad who does semi-pro surfing in his free time. He loves going on impromptu surfing trips around the world, but his friends are often too busy to join him. Thor doesn’t mind traveling alone, but is very social and loves connecting with other surfers. He also has trouble affording the trips, because he has to pay extra expenses to bring his surfboard on flights.
Frustrations
-
Has to check his surfboard when flying - extra charge
-
Friends schedules never match up
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Making last-minute decisions can be expensive
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Always tired from changing time zones
Goal
-
Travel more frequently
-
Connect with others,
-
Save money
Needs
-
A way to meet up with other surfers around the world
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Last-minute travel deals
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Top-rated suggestions on activities/restaurants (when he’s not surfing)
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To know which beaches are not crowded/have best waves
Janet
"The Planner"
Age: 35
Location: Los Angeles, California
Occupation: 3rd Grade Teacher
Status: Married w/5-year-old child
Janet is a 35-year-old wife, mother, and teacher. She is very family-oriented and loves going on memorable trips with her husband and daughter. Before traveling, Janet needs to prepare a plan so she can feel less anxious. She often has trouble finding locations that are safe, provide healthy food options, and are budget and kid-friendly.
Frustrations
-
Limited amount of free time
-
Figuring out which activities are kid-friendly
-
Finding healthy places to eat (with kid-friendly options)
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No alone time with her partner
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Finding safe places to workout
Goal
-
Saving money and time
-
Making meaningful memories w/ family
-
Making friends with other young parents
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Staying in shape/eating healthy
Needs
-
Kid-friendly activities
-
Budget-friendly activities
-
Safe places to workout
-
Healthy options
-
A way to connect with other parents
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Recommended/suggested activities
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A way to save/share her experiences
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A concrete plan/itinerary prior to travel, Short trip options
Janet Needs...
specific and budget-friendly activity recommendations because she wants to make meaningful memories with her family.
Thor Needs...
Thor needs a way to plan affordable, last-minute trips around the world because he wants to find new surfing destinations and friends.
User FloW
Main Screen
Upon first opening, the app the user will be faced with four options. "View Destination", "Explore", "Watch Video Reels", and "View Profile".
View Destination
Here users will have the option to save the destination, view prices for flights/hotels, or read about the users experience.
Explore
If users choose to save the destination it will be added to their "saves" folder located in their profile. The path is complete!
If users decides to plan a budget. They will be brought to a new screen where they can view current and up to date prices for hotels, flights, or view others experience. The path is complete!
Watch Video Reels
Here users can watch videos posted by other users and read about their experiences.
View Profile
Here users can view their own posts, watch their reels, or view their saved destinations. The path is complete!
If users decides to plan a budget. They will be brought to a new screen where they can view current and up to date prices for hotels, flights, or view others experience. The path is complete!